The key characteristic of mass media is to spread information to a wide audience – locally, nationally, or globally. While news channels use mass media to inform viewers about current affairs, brands use it to promote their goods and services.
Through types of media, such as traditional or digital mass media, businesses reach their target audience and create a good reputation.
Media has multiple roles in the contemporary world, from being a watchdog to communicating a message to a large audience!
However, with the blazing speed of information transmission in the modern age, one needs to be responsible. Mass media, if done irresponsibly, has the power to spread fake news and cause social distress that leads to privacy and health threats and even fraud.
From cave paintings to the first printing press, media has always been a form of communicating one’s message to a wider audience. The earliest newspapers arrived in the 17th century, and their circulation grew in the 18th century developing a huge readership.
Matthew Brady’s account of the U.S. Civil War through a photographic exhibition in 1862 changed the media world forever. Then came the telegraph and the radio, and there was no looking back.
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+91 020 46607500From traditional to modern ways, different forms of media are
It is perhaps the oldest and easiest form of mass media. Different types of print media include pamphlets, books, billboards, newspapers, journals, and magazines.
Before the internet, print media was the primary source of information for the masses. It still exists, but the usage is significantly low due to digital media.
This form of media sends messages to hundreds or thousands of people. It uses electronic media such as the radio and television and once was the most popular form of mass media in the late 20th and early 21st centuries.
Most popular broadcast media examples include radio and television.
This type of mass media is helpful for brands. They use unusual places and ways to market their products and services. For example, public transport buses, metro trains, and bus stops are some of the places for outdoor media.
Outdoor media examples are the signboards you see on electric poles, roadside walls, public transport vehicles, buildings, and kiosks. Despite the rise of digital media, the outdoor form of media continues to thrive, seeking public attention.
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Fill Out the FormWeb or digital media is the new age mass media that has the power to take the message to 4.66 billion active internet users. And this number is growing as more people connect to the internet. Brands promote their products and services on YouTube and other social media channels such as Facebook and Instagram.
Popular news sources that started with print media in the last century are now shifting to digital platforms. Examples include the Wall Street Journal in the US and the Times of India. More and more news channels now operate entirely on digital platforms and do not have any print format. Examples are Al Jazeera and WION.
So, What Is Media Trying to Achieve? Irrespective of the type of media, the common goal is storytelling. Whether it is about reporting an incident or promoting a brand, mass media professionals engage their target audience with stories that pull the strings of their hearts at different levels. Pursuing a career in media is lucrative, for it opens up a world of creativity for you. A career in broadcast journalism provides a wealth of opportunities in print, broadcast, or digital media. After completing the course, students can become news anchors, reporters, video journalists, and producers or even start their projects in areas such as politics, sports, current affairs, entertainment, crime, and more.
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