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From ancient Rome to the 21st century digital age, media has been the main method of conveying a message to the masses. While the technologies we use to achieve the goal keep changing, the profession has survived and thrived for centuries.
If you are a student aspiring to make a career in media management or a professional looking to upskill, you must know the right path to follow.
This guide will explain the potential benefits of making a career in media management, job options, salaries, and growth prospects.
Media management deals with teams of media professionals, media and entertainment productions, and mass communication channels and technologies. A media manager creates strategies and business models to stay competitive and achieve audience and revenue goals.
The work includes conceptualising, developing, designing, producing, and directing projects. The main types of media management include –
BBA in media management is an undergraduate degree program that deals with the study of journalism, media, advertising, and broadcasting. Students of BBA in media management also learn communication skills and technologies in project management, social networking, and digital marketing.
Aspirants for BBA in media management degree stand to benefit in many ways, including –
Graduates find employment in various private and public sector media houses in media sales, marketing, and media production with an annual salary between INR 2,00,000 and INR 12,00,000. The salary depends on your experience in the relevant field.
Media management involves managing media files, creating media content, finding relevant topics, and putting it all together. The key functions of media management are –
Strategic management is the foundation of all decisions in a company. It includes setting goals for media campaigns and setting processes that are beneficial for the business. The strategic management team does program evaluation, game theory, break-even analysis, and financial control before starting any media campaign. This function helps allocate resources for the media campaign and make your business stand as a strong competitor in the market.
Procurement management helps when a media house wants to outsource part of its business. The procurement process begins with identifying the need, knowing the target audience, and developing the budgets. It involves finding the right supplier of service, vetting, negotiating the terms and conditions, and contract management.
This is also called operations management or the day-to-day tasks within the media agency. In this process, the team arranges resources, monitors the workflow behind the scenes, and deploys the campaigns. The production management team also handles any operational issues, internal or external, throughout the media production.
The marketing management team strategises the promotion of material and content that the media agency creates. These strategies include advertising, social media, POP, email campaigns, SEO, and content marketing. One of the important goals of the marketing management team is to remove any errors in the strategy and optimise the results.
The duration of a BBA in media management is typically 3 years with 6 semesters. A breakdown of the media management syllabus is as follows –
The minimum eligibility criteria for BBA in media management is 10+2 in either the science or commerce stream with a minimum of 50% marks or equivalent CGPA in the qualifying exams. While some colleges take admission directly based on merit, others have separate entrance exams.
To be successful in media management, one must have the necessary skills apart from institutional learning. You can groom yourself in these media management skills while studying and finessing them as you gain more industry experience.
Media management is one of the top choices for students looking to make a career in the television, film, radio, and event management industries. After graduation, you can find employment in print media, internet media, broadcast media, the music and gaming industries, and the advertisement sector.
The media management scope extends outside of journalism. Graduates of media management also find jobs in global IT giants, the government sector, and research and analysis firms.
Is media a good career? This is a common question aspirants ask themselves during research. A good career comes with growth opportunities, a wide range of roles, and a respectable income. Here is a list of media management career options in India.
The fee for BBA in media management differs from one college to another. According to a study, the fee ranges between INR 1,00,000 and INR 6,00,000.
According to a leading employer review company, the average salary of a media manager as of 2022 in India is INR 7,75,315.
The media management salary range starts from INR 2,70,000 and goes up to INR 22,90,000, depending on the value you bring to the table and your experience.
Although success in media management is an ongoing journey, these steps will ensure that this journey is faster and smoother.
Media management schools are your first step towards the industry, and they must be in the right direction if you want long-term success. Here is a checklist to follow –
What is the admission process for BBA in media management?
Many media management institutes give direct admission based on your performance in 10+2. Others do separate entrance exams to assess your skills and knowledge. Please check directly with the institute you are considering.
Can you specialise after BBA in media management?
Yes, you can choose to build your career in TV news media, print media, or online media as a specialisation. Other specialisations include the film and television entertainment industries.
Who can opt for a BBA in media manage
BBA in media management is perfect for those interested in journalism, television, newspapers, films, radio, public relations, and advertising industries.