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BBA | Media Management

  • Projects and/or Internships to ensure hands-on training and industry experience
  • Course designed to enable students to plan and ensure the smooth completion of different types of projects
  • Diverse curriculum preparing students in the managerial aspects of marketing, finance, project management and imparting them with the technical know-how
  • Curriculum designed by industry experts preparing students for executing production processes and managing the nuances of the Media industry
  • Unique teaching and assessment methodologies comprising ample guest lectures, workshops, live industry projects, and on-field learning visits to production and post-production houses
  • Versatile teaching style with a focus on case studies, real-life scenarios, and exposure to multi-disciplinary projects
  • Focus on Soft skills like language and communication

Semester 1

  • Fundamentals of Management
  • Principles of Economics
  • Fundamentals of Computer
  • Business Communication
  • Principles of Accounting
  • Language Skills

Semester 2

  • Fundamentals of Marketing
  • Organizational Behaviour
  • Business Law & Ethics
  • Media Psychology
  • Management Accounting
  • Media Management

Semester 3

  • Human Resource Management
  • Public Relations
  • Fundamentals of Graphic Design
  • Media laws and Ethics
  • Business Statistics
  • Marketing Management

Semester 4

  • Digital Marketing
  • Costing and Resource Profitability
  • Personality Development
  • Financial Management
  • News Media Production Management

Semester 5

  • Business organisation
  • Game Production
  • Strategic Management
  • Introduction to Research Methodology
  • Corporate Social Responsibility
  • Media Planning & Buying
  • Entrepreneurial Business Models

Semester 6

  • Advertising and Brand management
  • Client Acquisition and Retention
  • Project Budgeting & Management
  • Project Management in Media
  • Career Development & Soft Skills Training
  • Developing an Advertising Campaign (Project)
  • Internship / Case Study
  • Media Houses
  • Advertising Industry
  • E-commerce
  • Publishing & Printing
  • Production houses
  • Marketing Manager
  • Project Manager
  • Manager - Digital Brand Marketing
  • Product Manager
  • QA Manager
  • Artist Manager
  • Studio Manager
  • Customer Support Manager
  • Business Development
  • Marketing Executive
  • Project Supervisor
  • Project Coordinator
  • Show Lead - Content Marketing

Students who have completed 12th from any stream can join the BBA Media Management program.


The media industry is one of the fastest growing industries in the world, and with its growth comes an increased demand for skilled and experienced managers. BBA in Media Management also provides them with the opportunity to work in media industry in addition to the finance, marketing, HRM and other industries.


This program can be incredibly beneficial for aspiring media managers, as it provides the theoretical and practical knowledge necessary to excel in the field. In addition to helping graduates develop the necessary skills to excel in the media industry, a BBA in Media Management also provides them with the opportunity to network in their chosen field be it marketing, finance, Human resource management or any other traditional management role. This course is designed in a way that those wish to work as Managers in the core areas of management, including marketing, finance, economics, strategy management, etc., along with the key areas of Media Industry, have an edge over other candidates.

The BBA in Media Management will not only help students to develop necessary skills to excel in the media industry but also equip them to take up traditional management roles. Some of the roles that students can look forward are:-

  • Media Houses
  • Advertising Industry
  • E-commerce
  • Marketing Manager
  • Production houses
  • Project Manager
  • Studio Manager
  • Marketing Executive
  • Show Lead - Content Marketing
  • Publishing & Printing
  • Project Supervisor
  • Artist Manager
  • Manager - Digital Brand Marketing

Experienced and qualified teaching faculties and Industry professionals will be teaching the three year program. Many experts from industry will be taking classes and workshop throughout the total duration of the program

At Seamedu we are all about experiential learning which prepares the student for real life projects. Our students will work on various projects with various department like Film, Photography, Sound, Game and VFX in Management and Marketing roles.


Yes. Students will be provided full support for internships and placements.


BBA in Media Management will give you advantage in media related jobs, but you will be eligible to work in marketing and management roles in other industries as well.


  • Projects and/or Internships to ensure hands-on training and industry experience
  • Course designed to enable students to plan and ensure the smooth completion of different types of projects
  • Diverse curriculum preparing students in the managerial aspects of marketing, finance, project management and imparting them with the technical know-how
  • Curriculum designed by industry experts preparing students for executing production processes and managing the nuances of the Media industry
  • Unique teaching and assessment methodologies comprising ample guest lectures, workshops, live industry projects, and on-field learning visits to production and post-production houses
  • Versatile teaching style with a focus on case studies, real-life scenarios, and exposure to multi-disciplinary projects
  • Focus on Soft skills like language and communication

Semester 1

  • Fundamentals of Management
  • Principles of Economics
  • Fundamentals of Computer
  • Business Communication
  • Principles of Accounting
  • Language Skills

Semester 2

  • Fundamentals of Marketing
  • Organizational Behaviour
  • Business Law & Ethics
  • Media Psychology
  • Management Accounting
  • Media Management

Semester 3

  • Human Resource Management
  • Public Relations
  • Fundamentals of Graphic Design
  • Media laws and Ethics
  • Business Statistics
  • Marketing Management

Semester 4

  • Digital Marketing
  • Costing and Resource Profitability
  • Personality Development
  • Financial Management
  • News Media Production Management

Semester 5

  • Business organisation
  • Game Production
  • Strategic Management
  • Introduction to Research Methodology
  • Corporate Social Responsibility
  • Media Planning & Buying
  • Entrepreneurial Business Models

Semester 6

  • Advertising and Brand management
  • Client Acquisition and Retention
  • Project Budgeting & Management
  • Project Management in Media
  • Career Development & Soft Skills Training
  • Developing an Advertising Campaign (Project)
  • Internship / Case Study

  • Media Houses
  • Advertising Industry
  • E-commerce
  • Publishing & Printing
  • Production houses
  • Marketing Manager
  • Project Manager
  • Manager - Digital Brand Marketing
  • Product Manager
  • QA Manager
  • Artist Manager
  • Studio Manager
  • Customer Support Manager
  • Business Development
  • Marketing Executive
  • Project Supervisor
  • Project Coordinator
  • Show Lead - Content Marketing

Students who have completed 12th from any stream can join the BBA Media Management program.


The media industry is one of the fastest growing industries in the world, and with its growth comes an increased demand for skilled and experienced managers. BBA in Media Management also provides them with the opportunity to work in media industry in addition to the finance, marketing, HRM and other industries.


This program can be incredibly beneficial for aspiring media managers, as it provides the theoretical and practical knowledge necessary to excel in the field. In addition to helping graduates develop the necessary skills to excel in the media industry, a BBA in Media Management also provides them with the opportunity to network in their chosen field be it marketing, finance, Human resource management or any other traditional management role. This course is designed in a way that those wish to work as Managers in the core areas of management, including marketing, finance, economics, strategy management, etc., along with the key areas of Media Industry, have an edge over other candidates.

The BBA in Media Management will not only help students to develop necessary skills to excel in the media industry but also equip them to take up traditional management roles. Some of the roles that students can look forward are:-

  • Media Houses
  • Advertising Industry
  • E-commerce
  • Marketing Manager
  • Production houses
  • Project Manager
  • Studio Manager
  • Marketing Executive
  • Show Lead - Content Marketing
  • Publishing & Printing
  • Project Supervisor
  • Artist Manager
  • Manager - Digital Brand Marketing

Experienced and qualified teaching faculties and Industry professionals will be teaching the three year program. Many experts from industry will be taking classes and workshop throughout the total duration of the program

At Seamedu we are all about experiential learning which prepares the student for real life projects. Our students will work on various projects with various department like Film, Photography, Sound, Game and VFX in Management and Marketing roles.


Yes. Students will be provided full support for internships and placements.


BBA in Media Management will give you advantage in media related jobs, but you will be eligible to work in marketing and management roles in other industries as well.


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OUR PARTNERS

My experience at Seamedu has been very wonderful till now. It has been 3 years since I have joined the college and I have learnt a lot, not just academically but in all other aspects of career development. Most importantly the placement of Seamedu college is very good. I received the opportunity to get selected in one of the leading companies . Faculty members have been supportive throughout. The all-time support and motivation of the faculty members has enlightened me throughout this wonderful journey.

I am extremely grateful and honoured to have been a part of SEAM. They have consistently provided me with a plethora of opportunities that not only enhanced my skills but also enriched my core knowledge. The co-curricular activities which were actively held in SEAM created a vibrant environment that were fun, intuitive and engaging. I am grateful for the placement team in SEAM for their relentless support and encouragement which empowered us to push our boundaries and helped me to utilise my skills in the future at such a reputed organisation.

PLACEMENTS

We, at Seamedu School of Pro-Expressionism believe that regular interactions with eminent Industry professionals and Corporate leaders from Media and Entertainment Industry, can contribute to the all-round development of the students. The placement department conducts regular guest lectures, seminars and workshops, by inviting the experience Industry professionals to share their experiences with our students.Training & Placement activities relevance to Soft skills learning sessions are conducted regularly so as to enhance their overall development for personal & professional grooming.

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MEET THE TEAM

Arun Gupta

HOA- Academic Mentor

Arun Gupta

HOA- Academic Mentor

An alumnus of the prestigious Film and Television Institute of India – Pune, Arun completed his post-graduation at FTII with motion picture photography as his specialization. With more than two decades of industry experience as a Cinematographer and as a Producer he has more than 300 projects like television commercials, television shows, Music videos, corporate films, Short films and documentaries to his credit. He has also been a guest resource faculty at Xaviers Institute for communication and Saint Pauls Institute – Mumbai and has conducted workshops for aspiring Videographers and Cinematographers at Mumbai, Goa and Rajkot. He was also the curriculum co-ordinator and Faculty Cinematography at the Vinsan Academy of Film and Media.

Mandar Patil

Assistant HOA- Sound Engineering

Mandar Patil

Assistant HOA- Sound Engineering

Mandar Patil is a Bachelor in Electronics & Telecommunication Engineering and Masters in Mass Media - Sound Engineering, and possesses over 8 years of experience in various facets of audio. Mandar’s range of skills includes mixing and mastering, live sound, location sound, post-production and studio construction. Mandar has also been a part of the audio-visual industry for two years with Nav Jagruti Multimedia and Entertainment Pvt. Ltd.

Ayush Chaudhary

Senior Faculty - MBA

Ayush Chaudhary

Senior Faculty - MBA

Ayush comes with 9 years of experience in the field of media marketing and digital advertising with an MBA in Media Management and a Bachelors in Journalism and Mass Comm. from GGSIP University. He has worked as a Show Producer and Radio Jockey with Fever 104 FM, 94.3 Radio One Delhi, Sportsflashes and Media 7. He has worked with Capgemini as an analyst & has also taken guest lectures. He was also nominated for the Best RJ for Radio Connex Awards 2018 & has been an active member of Rotary Club since 2006.

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CAREER COUNSELLOR

info@seamedu.com 020 46607500

CAREER GUIDE FOR BBA | Media Management

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