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Not all MBAs work in finance and consulting fields, and not all media and entertainment professionals write creative content or act on screen. Some combine business knowledge with creative interests to support, promote, enable, and assist entertainment activities – and you could be one of them.
Media and Entertainment (M&E) is a burgeoning industry with multiple sectors, including print, broadcast, films and television, advertising, digital media, music, gaming, and live events. There is a plethora of creative talent in the market but a dearth of managerial skills to run the show. An MBA in Media and Entertainment enables you to bridge the gap as a legal, financial, marketing, or communications expert.
MBA in Media and Entertainment is a 2-year post-graduate degree course divided into four semesters. It prepares you for managerial positions in the M&E industry. It is a focused management programme that teaches media production and content creation business and managerial aspects.
The M&E industry has grown exponentially in the past decade. Apart from the traditional print, broadcast, and film media, we now have online portals, streaming platforms, and social media sites churning out enormous amounts of content daily. Therefore, the industry needs MBA graduates to manage various aspects of platform regulation and content creation.
Behind the glitz and glamour of the screen are professionals who make the show happen. MBA Media and Entertainment graduates are the experts who manage the organisational, financial, sales, and marketing aspects of media production.
Anyone interested in the managerial side of media and entertainment should pursue an MBA in Media and Entertainment course.
If you are interested in advertising, media planning, content marketing, event management, or starting your own media company, MBA in Media and Entertainment is the right course for you.
Although we speak of Media and Entertainment as a single industry vertical, it includes multiple sectors such as print, broadcast, films, television, and digital media. The size of the industry ensures multiple opportunities and niche jobs for MBAs. Some key areas of specialisation for MBA Media and Entertainment graduates are –
The syllabus for MBA Media and Entertainment may vary from college to college. However, all institutions offer core management subjects, core media subjects, and some electives based on your specialisation.  Most colleges will include the following subjects for MBA Media and Entertainment –
The eligibility criteria for MBA in Media and Entertainment are as follows:
The different MBA entrance exams in India are:
The eligibility for MBA entrance exams is graduation in any stream with over 50% marks. However, students can appear for a relevant entrance exam in the final year of their graduation. The details of the MBA entrance exams are as follows:
Here are a few pointers to prepare for your MBA in Media and Entertainment entrance exam:
MBA aspirants require several skills to excel in their study programme as well as in their careers. The key skills required for MBA in Media and Entertainment are as follows:
There is ample career scope after MBA in Media and Entertainment.
MBA Media and Entertainment graduates find work in many fields, such as broadcasting, films, interactive media, game development, and event management. They get jobs as marketing analysts, brand strategists, digital media managers, channel heads, and more.
With the explosion of entertainment platforms and creative content, M&E companies need MBA graduates for their advertising, communications, finance, legal, and marketing departments.
Moreover, most MBA students opt for finance and consulting. This means that students who choose MBA in Media and Entertainment will have more career avenues open to them in the near future.
Given the diversity and growth rate of the M&E industry, there are numerous jobs for MBAs in Media and Entertainment. Some popular options are as follows:
Depending on the college or university you choose, an MBA in Media and Entertainment course can cost you between INR 80,000 and INR 3,00,000.
The curriculum includes core management subjects, core media and entertainment subjects, and electives depending on your specialisation. Most programmes also include a research project in the 4 th semester.
Media and Entertainment is a creative, dynamic, competitive, and versatile field. An MBA degree in Media and Entertainment can take you far. However, for a successful career, you also have to cultivate the right attitude and some essential skills, such as:
Finding the right college for your MBA in Media and Entertainment is the first step towards a thriving career. Here is a quick checklist to help you choose:
Here are a few FAQs -
What can you do with an MBA in Media and Entertainment?
With an MBA in Media and Entertainment, you can work in the managerial side of the M&E industry. You can work as a production manager, content analyst, advertising professional, marketing or finance expert, or social media strategist in the entertainment industry. With experience, you can also become a channel head or start your own media company.
What is the salary for MBA in Media and Entertainment in India?
The starting salary of an MBA Media and Entertainment professional in India is around INR 5,00,000 per annum. With added experience and expertise, it can rise to INR 27,00,000 per annum.
Is an MBA useful in the film industry?
An MBA is useful in the film industry for careers related to production management, talent acquisition, finance, marketing, and film distribution.
What is the scope of an MBA in Media and Entertainment?
MBA Media and Entertainment graduates have much scope to work in various sectors such as broadcast, films, digital media, the music industry, the gaming industry, and event companies. They can get jobs as production managers, digital media strategists, talent managers, content managers, finance professionals, and channel heads.
Is MBA in Media and Entertainment worth it?
Yes. M&E is one of the fastest-growing industries in India today. It is projected to grow at a CAGR of 8.8%, reaching INR 4.30 trillion by 2026. With the explosion of digital media platforms and content, the industry needs experts in organisational, marketing, legal, and financial roles. This will ensure many job openings for MBA graduates. (Statistics Source: https://www.business-standard.com/article/companies/indian- media-entertainment-industry-may-touch-rs-4-3-trn-by-2026-report- 122062300632_1.html )
Which MBA college is best for Media and Entertainment?
Some reputed MBA Media and Entertainment colleges in India are K.C. College of Management Studies (Mumbai), Ganpat University (Ahmedabad), COEM (Pune), and HITS (Chennai). You can also do your MBA in Media and Entertainment from Seamedu.